Growth Hacking Is Dead. Here Is What
“Growth hacking” as a discipline peaked around 2018 — a era of cheap Facebook ads, viral referral loops, and silver-bullet tactics that could 10x a —……
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Product-Led Growth for Indian SaaS
Product-led growth (PLG) — where the product itself drives acquisition, activation, and expansion — has become the default playbook for US SaaS. But…
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Value-Based, Cost-Plus, Freemium
Pricing is a product decision that shapes growth, margins, and positioning. Value-based, cost-plus, freemium, and penetration—when each works, with… —…
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Activation, Retention, Expansion
Product-led growth turns your product into the primary growth engine. Activation, retention, expansion—how Slack, Notion, and Canva do it, and how you……
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AI Tactics, Viral Loops, Community
Growth hacking in 2026 isn’t about hacks—it’s about systems. AI-powered acquisition, viral loops, and the tactics that actually move the needle… —…
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The State of Indian D2C in 2026
Indian D2C had a reset in 2025-2026. Valuations corrected, growth-at-all-costs died, and profitability became the mantra. Mamaearth’s IPO, Boat’s —… —…
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Inventory Planning for Festive Season
Festive overstock is the silent killer of D2C margins. Brands that over-order for Diwali often sit on 30-40% excess inventory through Q1. The formula:……
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Building a Channel That Converts
WhatsApp Commerce is no longer experimental. Indian D2C brands report 15-25% of revenue from WhatsApp when properly implemented. The channel combines……
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Holiday Season Growth Hacks for D2C Brands
Black Friday to New Year drives 35% of annual D2C revenue. Proven hacks from top Indian and global brands. — data shows reveal the full picture.
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Diwali Marketing Playbook for Indian
Diwali drives 40% of Q4 D2C revenue. A data-backed playbook for campaigns, offers, and inventory planning. — data shows reveal the full picture.
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Quick Commerce and 10-Minute Delivery
Here’s what you need to know: Quick commerce — the delivery of groceries and essentials in 10-30 minutes — has rewritten…
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Subscription Models for Consumer Startups
Subscription models are the darling of startup economics — predictable revenue, higher LTV, lower churn. But in India, subscriptions face a unique —… —…
